Propaganda+VS+Persuasion

__Persuasion__ is a form of communication that attempts to change or reinforce attitudes and behaviors by using language, images, sounds and interactive mediums. With persuasion the receiver of the message has the free will to accept or reject the message.

__Propaganda__ like persuasion wants to change or reinforce attitudes and behaviors but propaganda does this in a much more malicious way then persuasion. With propaganda the receiver is a subject of coercion. You do not have control to accept or reject the message being presented to you.

Garth S. Jowett and Victoria O’Donnell describe propaganda very specifically in their book //Propaganda and Persuasion//.

“Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions and direct behavior to achieve a response that furthers the desired intent of the propagandist” (p. 41)

Jowett, G. & O'Donnell, V. (1999). //Propaganda and Persuasion.// Third edition. Thousand Oaks: Sage.