Why+are+Video+News+Releases+Tolorated

Idea

I would like to know, why are video news releases tolerated. To me, a video news release (VNR) is nothing but false news. The purpose of a VNR is to shape public opinion, to promote and publicize an individual, to promote a product or service, or to promote other interests in people. This means a video news release is basically a way to make the public believe what you want them to believe. VNR is propaganda at its finest. While people are watching their local news stations they are not told what stories their local station found themselves or what stories were paid to be put into the news as a VNR to shape public opinion. People who watch their local news trust their local anchors and reporters so a VNR can be a powerful manipulation tool for companies to get you to feel how they want you to feel about a specific subject. When people are watching their local news channel and here from their local anchor that peas have become one of the new leading causes of cancer, people are going to believe their anchors because that is the point of watching the news, to obtain new knowledge. It is also easy to believe something to be true when it is your local anchor man who lives right up the block and has similar morals telling you about the dangers of peas. VNR's are essentially a commercial, done by a news team during their show without letting it be known as a commercial. I would like to know, why this is legal, why people who know about this do not try to stop it, why it is legal to give false news to the public, and if the government makes VNR's.

Reseach

I plan on looking up as many extreme example's of VNR's that changed the publics view on the subject after it was aired. I would like to focus on the ethics of VNR's and how companies get away with making VNR's without getting a bad reputation from it. I also plan on researching people who are trying to stop VNR's from happening. I would like to see if they have made any progress, if they are being to extreme to get their point across, and if VNR's are public knowledge.

My plan to begin the research is to ask a wide range of people how much they know about VNR's. I would like to no how much knowledge the public has on VNR's before I dig deep into research because depending on how much the public knows will depend on how I would like to research this further. If the public knows about it: Why is it not talked about much? If the public does not know about it, how is it legal to give false news? If only the younger generation knows about it, will VNR's be worth while to companies how make them in the near future. If only older people know about it, will it become even more used in the on coming years? Their are many ways I could take this story and I would like to have the public guide me to it rather then try to pull a story out of thin air.