Reputable+Companies+and+Advertising

=The Other Side of the Story=

Like all topics, there are extremes on either side of the subject. For every crooked, manipulative pharmaceutical company, there is a righteous one. The same techniques used by the “bad” companies are also the methods used by others to spread the word of their drugs, which serve a just purpose medically. Unfortunately, the trend for pharmaceutical is to be manipulative and to spread propaganda.

The strategies used by pharmaceutical and advertising is known as building the market. Educating doctors, holding seminars, and journaling in scientific publications are all innocent methods of making what is already a niche market into a profitable one that also benefits society. The world of medicine is ever-changing and gigantic, so it is only reasonable to assume that there are many practicing doctors who are unsure how to treat or, worse, completely unaware of new terrible conditions that have existing treatment options.

Reputable pharmaceutical companies use less intrusive means of consumer advertising to reach potential patients without a doctor’s referral. Typically, companies make websites centered on a medical condition and advertise for patients to participate in clinical trials. Clinical trials do not garner any profit for the companies however; they are only conducted during the testing phase. While there is a chance that the treatment may not be successful, clinical trials are usually geared for conditions that do not have cure. Ideally the drug will be effective and the patients will be cured.

In essence, the techniques used to bring a drug into the market’s awareness are not malicious by nature. However, when used with ill-intent can be dangerous to society; like all things.

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