Street+Team+Machine+by+Courtney+B+Dozor

//How and in what ways do guerilla-marketing tactics engage and persuade the audience in a more effective manner than traditional forms of outreach?// Guerilla marketing can also be considered covert strategies and performance-based methods of persuasion. Based in part off of Brehm’s psychological reactance theory, I would like to ascertain how and why it is that audiences are more drawn to and more receptive to guerilla marketing techniques in comparison to traditional and more direct forms of propaganda. To examine the effectiveness of this type of propaganda I will conduct online research and examine newspaper articles/journals. Other research methods such as observation and content analysis would be applied to further analyze the methods of and effectiveness of such promotional efforts.