VNR+Conducted+Survey

Some statistical evidence I uncovered from my research comes from the Journal of Mass Media Ethics. They designed a survey to find out personal perception of product placements, and VNRs. We will only focus on the VNR results. They went to the University of Texas’ Media Lab and conducted their survey. The survey was distributed to all females. “730 females replied, and 688 completed the survey. The sample had a median age of 37 years, and nearly all (95%) reporting having a bachelor’s degree. Of those, 28% reported having attended at least some graduate school,” ( Journal of Mass Media Ethics). They were asked four questions on a scale of 1 (Strongly disagree) or 5 (Strongly agree). The questions were do members of the public consider the integration of marketing messages into entertainment program content (product placement) or news content (video news releases) to be a problem? Do members of the public expect government regulation to be effective in mitigating the excesses of advertising? Do members of the public expect the marketers to be capable of self-regulating excessive advertising? Do members of the public consider themselves to have the ability to recognize embedded marketing messages? And here are the results. The answers were divided into four answers, in the range of strongly agree and or strongly disagree. I don’t mind if video news releases appear in news programs had an average mean of 2.97 which surprised me because it’s leaning towards strongly agree. Brand name products should not be in news programs if they’re placed there for commercial purposes (Reversed) had an average mean of 2.53. I don’t mind if TV news producers save money by including brand-name products in news programs had an average mean of 2.75. It is unethical for companies to attempt to influence the audience by including brand-name products in news programs (Reversed) had an average mean of 2.68 which is close to strongly agree which I ultimately anticipated.

Video News Release, The Dark Side of News