Street+Team+Takeover

Question: Why would a Company or Performer want to use a street team to advertise for their product over other advertising methods like commercials?

Research Methods: I could create a fake street team campaign to get name out for something (perhaps a website) and see how how many people come to that website. Then I would try to find out if there are any documents that show how effective another ad is and compare the two. I could also interview people on the street about whether street teams could convince them to buy a product over a regular ad.

Street Teams are seen all over the place. Although the originated to get the word out about up and coming musicians on small record labels, they now advertise for tons of things. But why do people choose to advertise this way instead of airing a commercial. Is it because it's cheaper? Does the target audience street teams cater to respond better to them over commercials? Or is seeing an ad when you're out walking around just more effective than when you're watching TV or on the internet? I aim to answer these questions and more through interviewing people and a fake street team campaign.

Find a new topic, please.

Thanks, very constructive.