Street+teams+and+what+makes+them+successful+by+Linda+Suh

[|Charlotte NC promotional products]

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 * Question/Rationale: **In what ways do street teams train their staff so brands, products, and messages are absorbed by the public more than other propaganda groups? Is this training effective and does this make them successful?=====

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Street teams are a type of promotion that is based on personal interaction through word of mouth and promotion through social media forms. Many street teams use guerilla marketing such as chain emails, and having members visually promote their products with posters and also face-to-face promotion. Because these tactics are still successful and widely accepted, more customers and consumers are able to grasp a connection to what is being advertised because the promotional tactics are personal and focused on them and their lifestyles. Since these companies take a more “personal” root to promote their messages and products, I am interested in the personal methods they use and how they decided that these were successful rather than the other traditional propaganda types.=====

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Online and library research: I plan to use different articles from the New York Times and articles in books that focus on street team methods. Also, how they use their tactics to connect with their customers.=====

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Interviewing, observation: I plan to interview different companies that use street teams and how successful and unsuccessful their methods may have been and why they focused time on street teams rather than other types of promotion and propaganda.=====

My research will begin with research on what makes a said street team. I will research the workings of specific street teams since they all vary on what they are advertising. Since many street team companies hire whoever they decide that qualifies, I will specifically research the jobs, the training to become a “successful” street teamer, and who are the ones to do the training, and what the officials that run street teams. I will use my online and library research to do this research and find out the structure that are within street teams. With further research, I’ll be able to narrow down and determine what are the workings of a “successful” street team by the methods I researched. I will also dive into finding out if the skills taught are constantly enforced. Then i'll be able to take my research and include personal experiences such as interviews and stories I have since I have history with street teams. Because I have history with record companies and the music industry, I’ll interview street team representatives and other street team members on their opinions of the question at hand. I will also ask them any questions that may have came up during my research. Also because I am currently involved in a couple street teams I’ll be able to provide training I had to endure when I became qualified to be a “street teamer.” This will also help me determine what methods seemed to work with different companies. After the research i'll compile what I have into an interactive presentation that will inform my peers on how street teams work and why they work.

As someone who does this work, you have a particular bias that could help or hurt the quality of this project. Perhaps you can use your insider status to explore the "training" and the "management" functions of street teams. Does street team work involve lying or deception? How are these skills taught or reinforced? Does the effectiveness of street teams depend on the quality of the training? Why or why not?

You've got the greenlight to move forward Linda!