Why+do+we+allow+Video+News+Release+to+Happen

New Proposal Why Do We Allow Video News Release to Happen? Dan Magerr You might be thinking what is Video News Release or VNR? Video News Release a video segment created by a PR firm, advertising agency, marketing firm, corporation, or government agency and provided to television news stations for the purpose of informing, shaping public opinion , or to promote and publicize individuals, commercial products and services, or other interests. It is basically considered fake news as it tries to shape and manipulate the public. Some might consider VNR as propaganda and the public is almost oblivious when news story like these come out. When people are watching their local news stations many assume that the stations investigated and gathered information from the story. They assume they’ve gathered the facts but this is not always true. Many VNRs are written and produced by PR firm, advertising agency, marketing firm, corporation, and or government agency. VNR’s are almost the same concept as commercials but are run during your local television newscast. My goal will be to investigate VNR's in general. Look into the question of how is this ethical and why do we allow this to happen. On the other hand VNRs are the oldest form of propaganda and ill explore their conflict with the FCC and maybe focus on a certain company that uses VNR heavily.

Online research: I plan on finding as many high quality articles on VNR as I can. For example just a general informational article on VNR. Other examples could include one about the FCC vs VNR or a certain company and their use with VNRs. Possibly but doubtful ask students on the streets about VNR’s. Explain what it is and what they think about it.

My plan is to begin research on general information about VNR much like my intro up top. I will most likely Google my information and possibly find any articles or journals I can on this topic. I’ll gather hopefully close to a page worth of information and then I’ll start looking for as many examples of VNR as I can. Some of the examples I was thinking about would be FCC vs VNR. Overall just general and interesting facts about VNR's, what their all about and why their controversial. I’ll find these examples either through Google and maybe YouTube. Also I'll use the temple library search engine with highly qualified information and articles on VNRs. Finally I’m undecided on whether I will do this or not but I might come up with a few questions about VNR’s and go ask students around campus what they think about. I’m sure most students have never even heard of it and will be shocked by what I tell them.

Great topic and you should look into the formal complain that was made to the FCC about VNRs to learn more about how it was handled and why it did not attract more attention. It might be useful to focus on one company/govt agency or other heavy user of VNRs (Disney, military, FTC, health services, etc) to understand the VNR from a variety of points of view. When govt uses VNRs, it really meets our first classic definition of propaganda. Don't lose focus on conspiracy theories through... revise this proposal to include a compelling rationale and specific plan for how to focus in on the topic.