Street+Team+Machine+by+Courtney+B.+Dozor

//What techniques do street teams utilize and how effective are their promotional efforts upon the public?// Street teams are a promotional machine consisting of actual users employing guerilla like tactics in an effort to inform the public about a specific product or event. Although named “street” teams, the online community is also a main platform of outreach used by the team in addition to being on the actual physical street. To examine the effectiveness of this type of propaganda I would establish an actual street campaign and interview people about the specific propaganda. Other research methods such as observation and content analysis would be applied to further analyze the methods of and effectiveness of such promotional efforts. As a proponent to the street team tactics I feel it imperative to have a significant portion of research conducted on the streets themselves and with the public itself as opposed to solely relying on online research and newspaper articles which still will be utilized but to a lesser degree. As someone who has vast experience in the street promotion field I am well versed in many of its techniques and intricacies. I am enthused to employ such experience to discover and further analyze how effective a street campaign is by itself and especially in comparison to standard forms of advertising. As for a step-by-step plan first I would work with my teammate on coming up with a fictitious campaign. After that we would establish what methods and tools we would use to carry out the campaign. Then we will essentially become a street team by going out on the street and also connecting with the online community to promote our product/event to the public. After that we will analyze the effectiveness of said campaign upon the audience. Finally we will craft a well-designed production (Flash animation, interactive site etc.) to present the process and discoveries of the project to the class.