Marketing+Cool+by+Ben+Hyclak

Question: How much of what we perceive as cool is actually marketing?

From clothes to gadgets, everything most people desire is based on whether it's "cool" or not. But who is designating what is or isn't cool? Advertisers try to use "coolness" to get their products sold all over America. To prove this, I will look for studies and other forms of media that proves that companies are influencing our purchases by creating cool culture. I will also make a video demonstrating how this would work.

This is a topic that doesn't really qualify as 21st century propaganda, because it's too close to mere advertising. Remember how we defined propaganda as distinctively different from advertising--- in terms of free will, for example, covert persuasion, sponsored by government. Consider stretching to dig into something that you don't know much about (ie, the list) and exploring.