Video+News+Release+Annotated+Bibliographies

Video News Release Annotated Bibliographies Dan Magerr

Blevins, J.L., Bugeja, M., & Newell, J. (2009). Journal of Mass Media Ethics, 207-213. DOI: 10.1080/08900520903321025 []

Annotated Bib: This journal delves into the ethics of video news release and basically what it is. It explains how VNR may present misleading information which some of the public is unaware about. It also goes into detail about how some organizations declare the use of VNRs to be illegal and or have certain rules for VNRs. But these aren’t necessary enforceable because the guidelines are voluntary. The problem where ethics are questioned is when VNRs appear as genuine news reports so it is difficult to determine how common there usage is. VNR companies such as KEF Media Associates claims that people who are entertained by a news story but then walk away before the end wind up ultimately no harm being done to the viewer. Television newsrooms are under increased pressure these days to make a profit so they are turning more and more to VNR which are easy and affordable ways of making money. This journal later goes into a survey questioning the legitimacy and ethics of VNR’s on television. Such questions include Do members of the public consider the integration of marketing messages into entertainment program content (product placement) or news content (video news releases) to be a problem? Do members of the public consider themselves to have the ability to recognize embedded marketing messages? The results are in graph form with the average. Overall this article will be very useful because it presents beneficial facts along with a much supported statistical survey on VNR and what people think about them.

Peabody, J. (2008). When The Flock Ignores The Sheppard- Corralling the Undisclosed Use of Video News Release, 577-596. []

Annotated Bibliography: This article will be very useful because it covers almost everything about Video News Release. It talks about what it is, its history, and what is going on currently. Some of Video News Release history that I thought was intriguing and informative was they asked the question what made Video News Release popular. They became popular because they were cheap and thinking back to my other articles I researched, money is a major factor of why newsrooms and companies are releasing VNR. They may not want to or agree with VNR but it’s the cheapest solution and best overall for their corporation to make a profit. Another interesting segment I gathered from this article was that up until 2004 VNR weren’t nearly as scrutinized. The bush administration aired pro administration news segments without any acknowledgment that the government had created them. This prompted the FCC to act and remind broadcasters about the rules of VNR. This article is also very informative because it discusses the current state of disclosure rules and what possibly needs to change in the future. It also gives its opinion on what needs to happen with the rules of disclosure to ease the minds of the FCC and set up some ground rules for VNRs. Overall this article might be the backbone of my research and will probably rely on it greatly.