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Mass Media and Society | Temple University | Spring 2011 | Professor Renee Hobbs
Produced by the students enrolled in Renee Hobbs' Mass Media and Society class at Temple University, Spring 2011.
March, 2011 VIDEO:
US Military Use Social Media for Propaganda
Propaganda Techniques Used in FOX News
21st Century Propaganda
Students develop an original multimedia project on a topic or issue related to the study of 21
The Might of the Military Blockbuster
by Aaron Kessler
Tabloid Junkie By Rachael Edwards
Video News Release, The Dark Side of News
Political Talk Radio's Impact on Society
By Ben Hyclak
Operation Mind Control
: How street teams employ psychology to grow a brand by Nomi Leasure
The Media Gets Duped Project Media Hoaxes
by Corrida Tutt
Government Propaganda and Our Youth
by Gabe Ruggiero
VNRs, Creating Distrust in TV News
by Carl Shelton
by CB Dozor
Propaganda in Medicine
by Chris Murphy
by Natalie Cipolle
Misrepresentation of the Arab World
by Kristina Kazanjian
by Patrick Coady
Street Teams and What Makes Them Successfu
l by Linda Suh
American Government Sponsored Propaganda
by Josh Widener
Propaganda use by the Government
by Ryan Dragan
VNRs, Creating Distrust in the News
by Carl Shelton
Charlie Sheen's Publicist
Whose war is this? Carl Graham
The Media and Celebrity Gossip
by Juliette Monteleone
Grosir Amazon Plus
by Doom Veloxe
Propaganda: State of Deception
A visual examination of Nazi propaganda in the 20th century
OUR FIVE-WEEK RESEARCH PROCESS
earn more about process of doing college-level res
FINDING QUESTIONS. Brainstorm to identify the most important questions
to examine in an inquiry about 21st century propaganda.
Develop a Research Proposal
DUE: March 22
BEGIN THE JOURNEY. Build background knowledge about specific forms and types of 21st century propaganda.
Write a Precis
DUE: March 29
EVALUATE SOURCES. Compare and contrast two texts/interviews to discover how they are constructed and how they represent their subject.
Research Report 1
DUE: April 5
DEEPENING OUR QUESTIONS. Tackle more complex questions that test specific
hypotheses or explore particular issues of interest.
Research Report 2
SHARE WHAT WE HAVE LEARNED. Present ideas using print and multimedia to inform
different target audiences about our journey of exploration.
Final Report wirh
Multimedia Production Component
ANALYZING SUPERBOWL ADVERTISING, Week 5
.Working collaboratively, students compare and contrast two ads from the 2011 Superbowl using evidence from the textbook, the
New York Times
and other research sources.
This week's assignment is a collaborative writing project. After reading Dominick Chapter 15 and working in collaboration with your partner, select two 2011 Superbowl ads. Use your research skills to learn more about the campaign. Then identify at least 7 concepts or ideas from the chapter that you can use to describe and analyze the ad. Working together, develop an outline of key ideas and decide who should write each part. Then compose your section and review/revise the work of your partner to produce a polished essay. Use good principles of design to layout your essay and embed videos of the ads you've selected or use other visual images to increase the visual appeal of your webpage.
Criteria for Evaluation
1. Your work is a thoughtful comparison-contrast analysis of an ad campaign that uses appropriate concepts from the course textbook, the New York Times and other sources to inform and enlighten readers who deepen their understanding of advertising and media economics by reading your webpage.
2. Your webpage uses a simple attractive design, with subheads and images.
3. You make effective use of summarizing, paraphrasing and direct quotation from multiple sources.
4. The webpage uses attributive tags and (author, date) citation with a works cited list in APA format.
5. The writing is polished and professional in tone.
Rachael Edwards and Duvell Hill
Courtney Dozor and Kristina Kazanjian
Patrick Coady and Linda Suh
Ben Hyclak and Corrida Tutt
Gabe Ruggiero and Carl Graham
Dan Magerr and Chris Murphy
Aaron Kessler and Andrew Bodogh
Josh Defflibaugh and Nomi Leasure
Juliette Monteleone, Ryan Dragan and Josh Widener
Byron Parker, Natalie Cipolle
Carl Shelton and Joel Kolani
After you have completed the project,
please click here
to provide reflective feedback on the quality of your team's teamwork and collaboration.
help on how to format text
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